Composer and Lyricist

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The Greatest Lyricist and Composer

John Herndon Mercer (November 18, 1909 – June 25, 1976) was an American lyricist, musician, and vocalist. He was additionally a record mark official who helped to establish Capitol Records with music industry businessperson Buddy DeSylva and Glenn E. Wallichs.[1]

He is best known as a Tin Pan Alley lyricist, yet he additionally created music. He was likewise a prominent vocalist who recorded his own melodies just as tunes composed by others. From the mid-1930s through the mid-1950s, huge numbers of the melodies Mercer composed and performed were among the most well-known hits of the time. He composed the verses to in excess of 1,500 melodies, including creations for motion pictures and Broadway appears. He got nineteen Academy Award selections and won four Best Original Song Oscars.

Suggested Read: Pros And Cons Of Internet Marketing For The Beginner

Know the risks and benefits of operating an Internet marketing business before you build your website. Isn’t this exciting? This means that there’s an awful lot of competition, and that means some hard work on your part to separate yourself from it. Never fear, internet marketing tips are here! This article features a handpicked selection of ideas and inspiration that can help you to successfully market your business through online channels.

Anticipate your audience. Think about why people are coming to your site and what products they are searching for and in need of. Don’t put ads that are off topic. If ads are relevant to your site and what your readers are searching for, your ads will be more successful.

When you contact potential or existing customers via email, include a signature in the email. This form of marketing is basically the same as a business card. It should tell them who, what and where about your business thereby giving them a course of action to follow when they have been enticed by your email.

When you are marketing on the Internet, make sure that you remove the doubts that people have about doing business online. Try to secure customers by leveraging off of the honesty and trust that you will instill in your business. This will help your clients become more comfortable with purchasing your product.

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Make sure to utilize videos for a product or service demonstration. These days, there is an expectation from consumers that they will be able to see the product in action. Making ‘how it works’ videos contributes to building trust with potential buyers, helping them move one step closer to buying your product.

When you are marketing a service online, make sure that your website represents your business well. Your website is the front face of your business. When a potential client lands on your website, he should be able to easily find out how your business will fulfill his needs, and why your business is better than the others. Your website has to convince him to stay.

They key to getting more visits is to write a good review of your website. A review is the short paragraph that appears when your website comes up in a search result. A good review should instantly grab the visitor’s attention and make them want to learn more about your website.

Seek cost-effective web hosting for your website. There are dozens of web hosting sites that vary in terms of prices and in terms of extra functionality, such as providing anti-virus software and web mail. You can even buy space ahead, such as purchasing for multiple years ahead. Doing this can help you worry about one less thing with your marketing.

Gather statistics to back up your work. You want to be able to ask yourself how many people visit you, buy from you, comment, review, or do not return. The best way to to this is to use resources available online, some of which are even free. Doing this will allow you to figure out where your weaknesses lie.

Do not ever allow your site to have pop-up advertisements of any sort. Consumers hate pop-up advertisements so much that it has actually become a legitimate business to make them disappear. Even if you are absolutely desperate to show off something they have not looked at yet, do not allow yourself to do it. It will only make the customer want to leave and not return.

Before implementing your idea, brainstorm. Brainstorming will allow your whole marketing team to inject certain thoughts towards your site and can serve as a valuable tool and an insightful start to your project. Do not discount any one’s opinion, because it could lead to a lot of profit in the future for your business.

Consider giving discount coupons or exclusive special offers to customers after their first purchase through your website. This is an excellent internet marketing tactic for encouraging repeat business. It offers customers something of undeniable value – but only if they return to buy from you again. You can make more money and make your customers happy!

In order to market your product or service, you must know what you are talking about. A customer can be turned off if you don’t know what you are doing or if you don’t really understand the product your are selling. Be sure that you are educated, so you can educate your potential customers.

As mentioned earlier, internet marketing has a lot of potential. Your marketing campaign could reach the eyes of millions of people, but only if the marketing is done right! Don’t waste your time guessing where and how to advertise. The tips from this article can help you best utilize internet marketing and reach your target consumers.

Easy Ways To Improve Your Looks

Today, beauty is an incredibly popular daily regimen and career that is emerging. The demand for products and techniques that come from someone well versed in them are numerous. Now is the time to jump right in. Here are some tips that you can use to get started with your beauty career plans.

If you only have the time and money for a single beauty product, consider spending it on a flattering cheek color. A cream-based blush is easily applied using only the fingertips and can be thrown in your purse and applied quickly and with little to no effort at all. This is one item that you shouldn’t be shy about spending a little extra on.

Keep your eye gel in your refrigerator. This can help soothe puffy eyes or dark circles around your eyes. Cool eye gel can really make your eyes look refreshed after a long night out. Just apply it as you normally would to see results that are immediate and will last all day.

If you need to soften the appearance of a square shaped face, use a coral or rose blush. Apply the creamy blush to the apples of your cheeks with your fingers. Gently tug them and fan the color towards your temples.

Cracked heels and dry, flaking feet are very unattractive, especially in sandals. To combat this problem, right before you go to bed, soak your feet in a warm water bath for ten minutes, coat them with petroleum jelly and then cover them with a thick pair of socks to lock in the moisture. In no time, you’ll have soft feet.

A “hot spray” can be used to protect hair from heat damage during blow drying. This product should be applied before using a blow dryer. This product is available at generic stores like Wal-Mart or Target, and will help prevent split ends as it helps your hair dry quickly. It smells great and helps your hair retain moisture!

To help your eyeliner last all day, apply a thin layer of eyeshadow in a matching color over the top of it. Most eyeliners have a tendency to fade or run throughout the day. This is particularly true for oil-based eyeliner pencils. You can eliminate this problem by brushing a layer of matching eyeshadow directly over the top of the eyeliner using a thin makeup brush. This helps to set it so it stays in place all day.

If the idea of applying strips of false lashes gives you cold feet, consider single lashes instead. These are considerably easier to apply and require only a small amount of eyelash glue, compared with the amount used for full lashes. Individual lashes, when placed in the outer corner of the eyes, produce a far more natural effect.

If you continually get acne only on one side of your face, it could be caused by your cell phone. Make sure you clean your cell phone regularly to remove dirt and oil. You may also want to try switching sides each time you talk on the phone to give the acne-prone side of your face a break.

Being fit, having nice looking clothing, skin, and posture are what people see in you. By employing all of these techniques, you will look more beautiful.

It may seem as though being skilled at cultivating beauty is a talent you don’t have. However, with a little work, you’ll easily be able to master a beauty routine. Use the advice in this article to come up with a beauty routine of your own. You may be amazed when you see how simple it is.

Key Items To Know In Mobile Marketing


Consumers seem to be flocking to mobile devices so that they can have access to a number of options throughout their day. When your business utilizes mobile marketing, you are effectively turning the consumers mobile device into an all access pass into their world. Capturing the consumer at times they would otherwise not be available is the beauty of mobile marketing.

Keep setting expectations and keeping yourself safe, legally. After a person opts-in, or even during the process, inform them of how often they can get text messages from you. Also, give them an “opt-out” option if the messages are too frequent or if they want to avoid possible message charges. Always include the line, “standard rates may apply.”

Tie your marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother’s Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning.

Try to set a budget and stick to it if you want to market effectively. Shooting past your budget can quickly cause your campaign to fall apart, if only because you may start to change how you handle things due to a fear of money. Work meticulously to stay within your budget for mobile marketing success.

Keep track of a customer’s buying habits, and use those results. Personalize your messages to a customer based on their actual habits and you will find that people become more interested in your business. When you take the time to make a person feel important, they will become return customers much more easily.

Link to specific parts of your website. If you are having a special sale on one part of your site, you should link directly to that site. Mobile sites can sometimes be difficult to navigate, but if you give customers direct access, they are more likely to take the time to look, and possibly buy.

When creating a QR code for printed advertisements, use a URL shortener to keep the QR code as simple as possible. Simple QR codes are easier to scan. If your potential customer has to attempt to scan a QR code multiple times they might give up, costing you a customer.

Make sure you’re keeping track of your social media presence as a mobile marketer. If you have a Facebook or Twitter page, you want to monitor what people are thinking of you and how many folks like/dislike you in general. This will allow you to fix some things to better cater to your audience.

Never send out any type of unsolicited messages. This will just be spam to people, and you may end up losing potential customers quickly. If they get a message from someone or some company they don’t know, they will probably just delete it right away, and be a little frustrated.

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Integrate your mobile ad campaign into every other aspect of your advertising to optimize the effects of it! Make note of it on your blog and online social networking accounts. This way you keep in your promotional loop all potential customers, whether they are in an office, car or waiting for a bus!

For all of your product sales and information, you want to set up a link for a mobile-specific landing page. All phones need to be able to use a mobile friendly page, and you want that link to be very easy to find so that your customers can bookmark them directly on their phones and visit often.

Anytime, you start a new marketing strategy. You want to keep your objectives in mind. Have reasonable goals that you can track, and make sure you are hitting the targets that you want to. If you forget your goals, your customer will probably notice that your content is all over the place, and you will seem unorganized and unprofessional.

If you are going to send out text messages to your customers, do not send them out at hours that would be inconvenient for the clients. Stay away from sending anything out in the evening or early morning. Also, do not send anything on Sundays or holidays unless it is extremely important and relevant.

The best text message that you send will be non-commercial related. They will be brief and have links to your customers that will be valuable. You don’t want to appear to give them nothing but a sales pitch over and over. Keep your texts to a limit so you are not bombarding your customers.

Don’t forget email when you are building your mobile marketing strategy. Modern smart phones have rich email clients or the ability to open web-based email clients like Gmail or Yahoo. If you are targeting mobile users with your email campaign, be sure to optimize you email creative to make sure it is effective on a smaller screen.

Remember to link properly when using mobile devices. Do not link to your home website, link to the mobile version of your website so that your customers can get the entire picture. If you do not have a mobile version, you really need to get to work on it and have one for the mobile users.

Ensure that you are covered in the legal element of mobile marketing. This doesn’t mean you have to strap up a team of lawyers, but you want to ensure that you are taking the right steps to ensure that you aren’t going to gain some sort of legal trouble through nondisclosure of full information.

Don’t forget to still take full advantage of your standard website. Advertise your apps or mobile features on your regular website for an easy way to boost your number of mobile users. When readers view your traditional website, make it clear that you have a mobile app that they can use from anywhere.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

As you can see, creating a mobile marketing plan that works for you and your business isn’t as difficult as it may appear. It just requires doing research, doing heavy networking, and lots of patience. The work will pay off once you see how it can help promote your business.